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    Marketing Concept – alle Bücher

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    Andrew Corcoran
    Introduction to Marketing

    This concise introductory textbook enables students to understand and apply the key concepts of marketing.

    lieferbar ab 30.4.2026.
    Buch
    Aktueller Preis: EUR 82,71

    Andrew Corcoran
    Introduction to Marketing

    This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal clearly with th…

    lieferbar ab 30.4.2026.
    Buch
    Aktueller Preis: EUR 253,21

    Georg Neumann, Vroni Hackl,
    Content Marketing mit KI - Auf den Punkt

    Smartes Content Marketing mit KIFundiert und praxisorientiert: sofort umsetzbare Strategien für KI-gestütztes Content MarketingVollständige Workflows von Prompting bis zum Qualitäts-CheckVon der Tool-Ausw…

    sofort lieferbar
    Buch
    Aktueller Preis: EUR 24,90

    Ralf T. Kreutzer, Sonja Klose
    Practice-Oriented Online Marketing

    People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 63,99

    Uwe Kleinkes
    Quick Guide Content Marketing für den B2B-Mittelstand

    Dieser Quick Guide ist die ideale Unterstützung für mittelständische B2B-Unternehmen, die mit Content-Marketing-Maßnahmen ihre Sichtbarkeit im Markt erhöhen möchten. Das Buch bietet eine klare Struktur fü…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 29,99

    Guido Grunwald, Ali Kara, John E. Spillan
    Relationship-Oriented Sustainability Marketing

    This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 159,30

    Emílio Távora Vilar
    Ten and a Half Lessons in Marketing

    This uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guid…

    lieferbar ab 1.1.2026.
    Buch
    Aktueller Preis: EUR 56,89

    Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci
    Essential B2B Marketing Strategies

    This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relatio…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 62,58

    Devin Bramhall
    B2B Content Marketing Strategy

    As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 70,21

    Devin Bramhall
    B2B Content Marketing Strategy

    As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 45,33

    Catherine Seda, Jenny Halasz
    AI-Powered Content Marketing and SEO

    Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 32,90

    Uwe Kleinkes
    Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises

    This Quick Guide is the ideal resource for small and medium-sized B2B companies looking to boost their market visibility through content marketing. It provides a clear structure for beginners and time-con…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 69,33

    Nicole Brühl
    Exploring the Concept of Resonance in Scientific Research and as a Tool to Improve Efficiency in Corporate Communication

    Exploring the Concept of Resonance.- Interpretive Literature Analysis.- Operationalization of Resonance .- Empirical Investigation of Resonance.- Conclusion.

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    Rajagopal
    Contemporary Marketing Strategy

    This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Brian Halligan, David Meerman Scott
    Marketing Lessons from the Grateful Dead

    The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing lis…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 18,95
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